Subscription Commerce Platform with CMS Control and Reliable Billing Workflows
A subscription brand needed a store experience that supported recurring billing, flexible bundles, and content driven merchandising. We implemented a commerce stack with clear subscription rules, predictable proration behavior, and a CMS workflow that marketing could operate without engineering support.
Confidential engagement. NDA available upon request.
34%
Higher Subscription Retention
22%
Checkout Conversion Lift
40%
Faster Campaign Launch
12
Weeks to Launch
About the Client
Industry
Subscription Commerce
Company Size
35 to 70 employees
Background
A direct to consumer subscription brand with rapid campaign cadence. Their existing setup struggled with subscription edge cases, billing support tickets, and limited content control.
Challenges Identified
Billing edge cases created support load
Proration, cancellations, and plan changes produced inconsistent outcomes and frequent tickets.
Bundle logic was hard to maintain
Product bundles required custom logic that was brittle and difficult to test.
Content changes were slow
Marketing could not publish landing pages and upsell content safely without developer involvement.
Checkout drop off on mobile
Validation and shipping states caused friction during checkout, reducing conversion.
The Mission
Deliver a subscription ready commerce platform with reliable billing rules, CMS driven merchandising, and a faster campaign workflow that improves retention and conversion.
How We Approached It
01. Discovery and subscription rules
Week 1 to 2- Subscription lifecycle mapping and billing policy definition
- Product and bundle model design
- CMS content model and templates definition
- Checkout funnel audit and baseline metrics
02. Implementation
Week 3 to 10- Storefront build with subscription flows
- Billing and proration logic with test coverage
- CMS templates for landing pages and upsells
- Analytics events and experiment readiness
03. Launch and stabilization
Week 11 to 12- Migration and redirect validation
- Payment and tax workflow verification
- Support runbooks for billing scenarios
- Post launch tuning and monitoring
Vulnerabilities Discovered
0
CRITICAL
2
HIGH
2
MEDIUM
1
LOW
Inconsistent proration outcomes
Plan changes resulted in confusing charges due to unclear rules and missing checks.
Plan changes resulted in confusing charges due to unclear rules and missing checks.
Bundle validation gaps
Some bundle combinations could be purchased without required selections, creating fulfillment issues.
Some bundle combinations could be purchased without required selections, creating fulfillment issues.
Checkout validation timing
Errors surfaced late in the flow, increasing abandonment and support contacts.
Errors surfaced late in the flow, increasing abandonment and support contacts.
Campaign page inconsistency
Landing pages had inconsistent structure and tracking, limiting iteration quality.
Landing pages had inconsistent structure and tracking, limiting iteration quality.
Tagging and attribution drift
Marketing tags and event names varied across releases, reducing reporting reliability.
Marketing tags and event names varied across releases, reducing reporting reliability.
How We Fixed It
Subscription and billing hardening
Implemented clear billing rules, proration handling, and guardrails for plan changes and cancellations.
Bundle system redesign
Built a predictable bundle model with validation and tests to reduce fulfillment issues.
CMS driven merchandising
Created templates for landing pages, upsells, and FAQs so marketing could move fast with consistency.
Measurable Outcomes
The platform reduced billing support load and improved subscription outcomes by making rules clear, predictable, and well tested.
34%
Higher Subscription Retention
22%
Checkout Conversion Lift
40%
Faster Campaign Launch
28%
Fewer Billing Tickets
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